SOCIAL MEDIA MANAGEMENT
Social media has become the new wave of marketing. The power to begin the first touch of connection and reach people toward a brand is large and wide.
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During my time at the University of Hawaii at Manoa, I led social media strategy and content development across two departments. I developed a dynamic strategy to grow our audience by thoughtfully curating content and campaigns that resonated with our demographic. In turn, the University's flagship bookstore and Food Services account organically gained over 2,100 new within a year.
Experienced with Instagram, Facebook, Twitter, LinkedIn, Hootsuite, and Planoly.
UH MANOA BOOKSTORE
CONTENT
I photographed, edited, and designed over 100 pieces of content that thoughtfully showcased our offerings and services. I developed a theme and aesthetic that aligned with students and our UH community to motivate users to want to stay connected, and inspire prospective users to join our growing social community. Through these efforts, users were up-to-date with our marketing campaigns and special events which drove traffic online and in-store.
ANALYTICS
Evaluating weekly and monthly analytics were a vital part of our success. I assessed and decoded analytics from our FB, IG, and Twitter accounts to track what strategies were working and what were not. This offered significant insight into what content resonated with our audience and brainstorm new ideas to drive continuous traffic toward our accounts.
AUDIENCE
Understanding our target audience and creating content that felt inviting was incredibly significant. I kept in tune with current and emerging trends to guide strategies to deepen engagement and grow brand awareness. In turn, we gained over 1,400 new followers and built a thriving social community.
FOOD SERVICES
REINVENTION
An overdue digital facelift. I led and streamlined their social media after no activity for over two years. I photographed and edited content that felt attractive to students and shared information about exciting developments to get viewers interested and engaged. Students, faculty, and staff were finally staying connected here.
GROWING THE FOLLOWING
Since the accounts had been digitally dead for 2+ years, generating exposure was urgently needed. I developed a strategy that attracted a strong foundation of 750+ new followers of prospective and current UH students to connect with our socials.
PERFORMANCE
Performance reports were a critical part of our success. I analyzed weekly and monthly metrics to track posts, followers, and engagement. This provided me valuable insight into what strategies worked and what did not. From there, I proposed new ideas to increase our engagement and build greater brand awareness.