MAGGIE BACH

Professional Experience and Education

MARKETING LEAD

Trinity Management Services

Aug. 2022 - July 2023

Developed and executed marketing strategy for 29 assets exclusively based in San Francisco
Led and designed cross-channel content, messaging, and campaigns across all customer touch points: website pages, advertising, paid media, social media, blog posts, email, flyers/infographics, newsletters, and signage
Built and managed paid and organic media strategy including Google Ads and Meta Business Suite. Advanced SEO rank, generating one million impressions MoM, and increasing CTR from 2-3% to 9-11%
Analyzed and reported KPIs and ROI to executive leadership, identifying areas of growth. Spearheaded two initiatives to boost traffic to websites, enhance user experience, and increase volume of leads/conversions to grow revenue
Manage budgets and optimize spend across 29 properties to maximize effectiveness; generated an 86% decrease in paid media costs while boosting visibility and growing engagement on digital advertising channels
Collaborated cross-functionally with Sales, Operations, Finance, and Design teams to refine product positioning and messaging, understand unique selling points, and competitive advantages to create compelling propositions
Tracked and evaluated online feedback and reviews, collaborating with Sales, Operations, and Product teams to ensure customer success, optimal user experience, and resolving customer pain points in lifecycle journey

TD Food Group, Inc.

Dec. 2020 - July 2022

Partnered with ad agency to develop and advance SEM campaigns and paid media on web and apps, including creative management and testing, bidding, and evaluating results to guide strategy
Audited and maintained websites and mobile apps for Pizza Hut and Taco Bell Hawaii, Guam, and Saipan to ensure product visibility, smooth user experience, and customer success, working with National teams to resolve issues
Point of contact for internal and external stakeholders, working cross-functionally with Operations teams to assess feedback to ensure customer success and showcase the value of our product
Researched competitor data and stayed up-to-date with industry trends to leverage marketing and brand strategy

NOHO Home by Jalene Kanani

Oct. 2020 - Dec. 2020

Developed and optimized email marketing campaigns to promote demand and increase customer retention
Worked cross-functionally with Product and Design teams to develop editorial calendar, ensure timely deliverables, and assess feedback to ensure product and customer success
Established paid and organic media initiatives for merchandising and eCommerce business, streamlining shopping process for consumers, increasing brand awareness, customer engagement, and loyalty

University of Hawaii at Manoa Campus Services

Mar. 2019 - May 2020

Led social media strategy, organically increasing 2,100+ new followers across two departments. Evaluated weekly KPIs and stayed up-to-date with trends to drive content strategy and engage existing and new audiences
Established paid and organic media initiatives, streamlining eCommerce process for consumers
Liaison for eCommerce operations. Partnered with Operations and Sales teams to ensure customer and product success
Authored and designed marketing assets including website content, print, social media, email, newsletters, signage

Various Brands

Feb. 2017 - Nov. 2018

Designed and curated content for brands to showcase special projects and products. Generated an engaging

editorial calendar to promote demand and attract interest

Bachelor of Arts in Psychology. Minor in Communicology. Graduated with distinction.

University of Hawaiʻi at Mānoa