DIGITAL MARKETING
Throughout my professional career, I've gained expertise developing different strategies including SEM, SEO, email, websites, and social media to advance brand awareness and meet business goals.
My studies in psychology and communicology have offered me a dynamic interpersonal approach of navigating marketing initiatives; building connections with our audience, growing community, and creating stories that keep users engaged.
CHANNELS
EMAIL + NEWSLETTERS
Experienced using CRMs to build and target campaigns to drive demand, launch new products, and promote sales. Experienced with Mailchimp to design newsletters for large company audiences.
SEO
Knowledgeable with SEO strategies to build long-term brand health and boost organic visibility.
WEBSITES
Experienced with WordPress to create and manage website content. Experienced with auditing websites to ensure smooth user experience and compliance with accessibility criteria.
PAID MEDIA
Experienced in Google Ads and Meta Business Suite to create and manage campaigns to drive traffic and leads.